Trusted by 15+ B2B companies
Typical Use-Cases
Automated Outbound
Automated Outbound
Automated Outbound
- Identify high-value leads by enriching account and contact data with various data providers or directly via API.
- Leverage AI-powered research to filter prospects based on your ICP and based on who is most likely to engage.
- Monitor real-time buying signals to time outreach for maximum impact.
- Automate personalized messaging at scale, ensuring relevance for each contact.
- Build tailored multichannel outbound campaigns, whether targeting new accounts or nurturing existing accounts.
Automated Inbound
Automated Outbound
Automated Outbound
- Enhance inbound lead quality by automatically enriching and scoring submissions.
- Seamlessly integrate with CRM tools like HubSpot, Pipedrive, and Salesforce.
- Connect with various lead capture forms (webforms, sign-ups, webinars, demo requests) to sync and enhance data instantly.
- Auto-correct and fill missing information (e.g., work emails, firmographic data)
- Rank and prioritize leads based on their fit with your Ideal Customer Profile (ICP).
- Trigger instant, relevant messaging based on customer fit and behavior.
- Speed up sales follow-ups with real-time notifications to your team in Slack for high-value leads.
Signal data & Lead Scoring
- Move beyond generic firmographics by using AI-driven, multi-source enrichment
- Usage of signal data (e.g. job change, new hire, event attendance, social media activity, MD change, new strategic/funding announcement) to refine and enhance scoring accuracy.
- Centralise lead data Clay for better decision-making to score leads according to your ICP
- Automate workflows—update CRM lead scores, trigger outreach sequences, and queue AI-driven follow-ups.
- Optimise pipeline efficiency by focusing sales efforts on the highest-value opportunities.
CRM Data Enrichment & Hygiene
- Gain a competitive edge by tracking job changes, promotions, new hires, Managing Director changes, new (funding) announcements within target companies.
- Automate outreach when past champions move to new roles, ensuring continuity in sales conversations.
- Identify hiring trends within key accounts to time engagement effectively.
- Monitor job promotions to connect with newly empowered decision-makers.
- Sync intent signals and data updates directly into your CRM for seamless prospecting.
- Use dynamic tracking to engage with prospects at critical moments in their buyer’s journey.
